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20th August 2008
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Home » Maximising Wireless Profit Program » 2003 » Churn Prevention Strategies in Cellular Markets/CRM » 

Prepay Customer Loyalty Initiatives

June 2002 (6 pages)
The following sections provide various examples of prepay customer retention initiatives across Europe ranging from handset up-grade programs to reward schemes and offers of free credit in response to higher usage.

Price: EUR 1,250.00 / GBP 1,000.00

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1	Prepay Customer Loyalty Initiatives	1

1.1	Orange France 'Du Temps en Plus'	1

1.2	SFR 'Carr? Rouge Guarantee'	1

1.3	Telestet B Lucky Contest	2

1.4	Optimus Customer Loyalty Program	2

1.5	Vodafone Telecel Customer Loyalty Program	3

1.6	TMN Customer Loyalty Program	4

1.7	Telefonica Moviles Handset Up-grade Program	5

1.8	Other Initiatives	6