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Maximising Wireless Profit Program 2006

Churn Prevention Strategies Effective Strategies for Addressing Rotational Churn December 2006 (13 pages) The Truth Behind Prepay Churn - Effective Measurement & Analysis October 2006 (13 pages) An Optimised Upgrade Strategy for a Developed Mobile Market September 2006 (40 pages) Postpay Upgrades in Europe August 2006 (41 pages) Prepay Upgrades in Europe August 2006 (29 pages) Handset Locking Strategies July 2006 (21 pages) Relationship Building Strategies for Prepay Customers April 2006 (31 pages) Fixed-Mobile Convergence Strategies for Developing the Mobile-Only Segment November 2006 (31 pages) Fixed-Mobile Convergence Strategies: Japan November 2006 (30 pages) The VoIP Market Opportunity for Wireless Operators October 2006 (34 pages) UMA - The Real Implications for Mobile Operators September 2006 (27 pages) FMC Strategies to Combat Substitution May 2006 (36 pages) Corporate & SME Market Solutions Mobile E-mail Market Development in the Business and Consumer Segments February 2006 New Service & Revenue Opportunities Wireless Operator Portal Development Strategies December 2006 (119 pages) Mobile Ticketing - MNO Opportunities Assessed December 2006 (35 pages) Addressing Untapped Segments in Mature Mobile Markets - Case Studies from Japan/ Korea August 2006 (51 pages) Mobile Marketing: Lessons From Japan and Korea June 2006 (29 pages) India - A Study of Dynamic Market Development May 2006 (47 pages) Assessing Mobile Content Revenue Opportunities April 2006 The Success of 3G Services in Italy: A Case Study March 2006 (27 pages) Mobile TV - South Korean Market Case Study March 2006 (32 pages) "1 mm" - Intelligent Personal Agent: A Personalised User Experience from SK Telecom February 2006 (17 pages)

Consumer Contract Segment SIM-only Policies & Initiatives for the Postpay Segment December 2006 (48 pages) Securing and Retaining Market Share in the High Value Consumer Segment September 2006 (39 pages) Maximising Prepay Cellular Profit SIM-only Policies & Initiatives for the Prepay Segment November 2006 (70 pages) Tariffing Mobile Services for Profit Mobile Pricing Innovation: "Vodafone Passport" Case Study July 2006 (10 pages) Mobile Pricing Innovation: Vodafone "Stop the Clock" Case Study July 2006 (10 pages) Mobile Pricing Innovation: T-Mobile "Flext" Case Study July 2006 (15 pages) Benefits and Challenges of Executing Best Plan Advice Schemes April 2006 (42 pages) Benchmarks Key Performance Benchmarks - Cost of Acquisition August 2006 (12 pages) Key Performance Indicators 2006 - Churn August 2006 (15 pages) Key Performance Indicators 2006 - EBITDA July 2006 (10 pages) Key Performance Indicators 2006 - ARPU July 2006 (17 pages) MVNOs & Distribution Strategies Empowering Mobile Channels to Cross and Up-sell November 2006 (33 pages) Innovative Distribution Strategies in Mobile Markets June 2006 (34 pages) Obtaining 'Value for Money' from Mobile Handset Subsidies March 2006 (34 pages)