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Maximising Wireless Profit Program 2005

Churn Prevention Strategies "The Ultimate Bill" October 2005 Performance Benchmarks - Churn September 2005 (26 pages) Measuring Churn Drivers and Identifying Retention Opportunities - Mobile Operator Case Study April 2005 (29 pages) Contract Loyalty Programs - Impact Assessment March 2005 (26 pages) Fixed-Mobile Convergence BT Fusion Case Study December 2005 (28 pages) Triple-Play & Beyond: Australian Market Case Study May 2005 (15 pages) "Home Zone" Solution Providers Profiled April 2005 (15 pages) Evaluation of 'Home Zone' Solutions March 2005 (30 pages) Corporate & SME Market Solutions Prepay and Hybrid Solutions for the Enterprise Market December 2005 (26 pages) Enterprise Customer Retention Strategies in Mobile Markets October 2005 (36 pages) SOHO Solutions in Mobile Markets August 2005 (41 pages) The Corporate Wireless Data Opportunity: Maximizing Business Value July 2005 (15 pages) Horizontal Applications in the Enterprise Market May 2005 (56 pages) Vertical Applications in the Enterprise Market May 2005 (43 pages) New Service & Revenue Opportunities MNO Mobile Music Opportunities: Japan Case Study October 2005 (15 pages) Mobile TV - Business Models and the Market Opportunity for Mobile Operators September 2005 Mobile Content Production and Distribution - The Complete Eco System August 2005 (58 pages) Promotional Offers: Inspiration for Mobile Operators from Other Industries July 2005 (31 pages) Important Lessons from the Japanese Mobile Games Market June 2005 (46 pages) VoIP Developments & Implications for Wireless Operators June 2005 (26 pages) Negotiating Roaming Agreements to Optimise Service Profitability & Managability Issues June 2005 (22 pages) Viral Marketing and Superdistribution - Opportunities for Mobile Network Operators June 2005 (54 pages) M-Commerce and Wallet Phones: Leading Edge Developments from Japan March 2005 (25 pages) Wireless Email Solutions for Consumer and SOHO Markets February 2005 (24 pages) Analysis of lastminute.com's M-Commerce Strategy January 2005 (24 pages)

Consumer Contract Segment The Role of Contact Management in Retention & ARPU Stimulation November 2005 (38 pages) Assessing the Value of Handset Replacement Insurance to MNOs June 2005 (25 pages) Maximising Prepay Cellular Profit Prepay-Postpay Hybrid Solutions December 2005 (49 pages) Tariffing Mobile Services for Profit Effective Pricing Strategies for Retaining Margin in Mobile Markets December 2005 (34 pages) Mobile Promotional Strategies Online August 2005 (49 pages) 3G Pricing Promotions & Strategies May 2005 (28 pages) 3G Pricing Benchmarks May 2005 (29 pages) Developing an Optimal Pricing Strategy February 2005 (23 pages) Roaming Tariff Benchmarks for Voice, SMS, MMS & GPRS (Prepay Segment) February 2005 Roaming Tariff Benchmarks for Voice, SMS, MMS & GPRS (Contract Segment) January 2005 (21 pages) Benchmarks Performance Benchmarks - EBITDA September 2005 (24 pages) Performance Benchmarks - Cost of Acquisition September 2005 (19 pages) Key Performance Indicators 2005: ARPU July 2005 (13 pages) MVNOs & Distribution Strategies Tier 1 Operators - MVNO Market Development Strategies December 2005 (15 pages) Tier 3 & 4 Operators - MVNO Market Development Strategies November 2005 (17 pages) MVNO Business Models and New Entrant Strategies October 2005 (30 pages) MVNO Market Development March 2005 (15 pages)