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Maximising Wireless Profit Program 2004

Churn Prevention Strategies An Assessment of Prepay Loyalty Development Initiatives December 2004 (24 pages) Evaluation of CRM Solutions Available to Mobile Operators October 2004 (27 pages) Vodafone Germany 'Stars': Increasing Loyalty Among High-value Customer Segments August 2004 (15 pages) MNP Impact Assessment June 2004 (36 pages) Fixed-Mobile Convergence Evolution of TIM Business Xtension & New FMC Offers November 2004 (23 pages) Fixed Mobile Convergence & Substitution: Wireless Operator Strategies September 2004 (18 pages) O2 Germany: 'Genion' - Acquiring High Value Customers & Retaining Them August 2004 (16 pages) Analysis of Fixed Line Substitution Tariffs in the Danish Market July 2004 (20 pages) Wind Italy: Key enablers behind Europe's most successful FMC strategy June 2004 (21 pages) O2 UK: Stimulating Prepay ARPU via Convergence and Substitution April 2004 (18 pages) SONOFON: Securing Enterprise Market Share with an advanced FMC solution March 2004 (18 pages) Corporate & SME Market Solutions Instant Messaging: Market Development December 2004 (17 pages) 3G/GPRS/WLAN Integrated Data Offers for Business Customers November 2004 (34 pages) LBS Opportunities in the Enterprise Market July 2004 (16 pages) Push to Talk: Market Development Strategies June 2004 (30 pages) Telematics: Emerging Wireless Operator Opportunities April 2004 (34 pages) New Service & Revenue Opportunities Japan: Market Development and Challenges December 2004 (35 pages) Mobile Content: Market Development Strategies September 2004 (33 pages) Mobile Content: Pricing & Revenue Opportunities September 2004 (41 pages) Music Services: Directions for Mobile Operators June 2004 (23 pages) Mobile Video: A Pioneer's Perspective (Eurotel Praha) May 2004 (11 pages) Revenue Assurance: A Key Contributor to Wireless Operator Profitability March 2004 (17 pages)

Consumer Contract Segment getmobile AG: Penetrating the German Contract Market via Direct Sales October 2004 (10 pages) Location-Based Services for the Consumer Market August 2004 Inbound Traffic Stimulation: A Neglected Opportunity July 2004 (20 pages) Maximising Prepay Cellular Profit Prepay Roaming: Strategies Solutions & Revenue Benchmarks May 2004 (21 pages) Wind Prepay Roaming: Service Development Promotion & Impact May 2004 (21 pages) M-Payment: Optimising Prepay Revenues April 2004 (13 pages) Tariffing Mobile Services for Profit Group & Family-Based Loyalty Tariffs December 2004 (22 pages) Tenure- and Usage-Based Loyalty Tariffs December 2004 (18 pages) 3G Pricing: Lessons from the Austrian Market May 2004 (21 pages) Benchmarks 2.5G Pricing - International Benchmark Analysis October 2004 (24 pages) Basic SMS & MMS Pricing Benchmarks October 2004 (18 pages) Key Performance Indicators 2004: Cost of Acquisition October 2004 (8 pages) Key Performance Indicators 2004: ARPU August 2004 Key Performance Indicators: Churn July 2004 (6 pages) MVNOs & Distribution Strategies Managing and Reducing the Cost of Customer Acquisition December 2004 (22 pages) SME Market Distribution Strategies and Best Practices October 2004 (50 pages) Consumer Market Distribution Strategies and Best Practices September 2004 (53 pages)